Cross-country star reveals: “It went to hell”

cross-country Anger
Money is rolling in, but behind the success lies a painful lesson.

Money is rolling in, but behind the success lies a painful lesson.

He’s 23, breathing down Klæbo’s neck — and has just hired his dad as his manager. The farm boy from Hedemora has gone from promising talent to Sweden’s biggest cross-country rising star, with World Championship medals, World Cup victories, and millions of Krones in the bank. But the road there wasn’t without its setbacks: a stock market adventure that crashed and burned.

Edvin Anger’s decision to hire his father, Fredrik, as his manager is a direct result of his success this past winter, which has brought him money.

Also Read: FIS announces prize money increase for World Cup events starting in 2025/2026

Stock market: straight to hell

This winter, Anger earned over 2 million SEK (≈ EUR 179,000 / USD 210,000) in prize money from the International Ski and Snowboard Federation (FIS). In addition, he has received several million Krones from his new sponsor, finance mogul Christer Gardell.

Part of that income is being invested.

“I like to put my private money in stocks and funds. They don’t do any good sitting in a bank account. I think investing is fun, and I check daily to see how it’s going,” Anger told Expressen.

But he admits the learning curve was steep.

Are you someone who takes risks?

“I used to be. When I entered the market at 18, I looked for small companies I was sure would take off. It went to hell,” says the 23-year-old.

How much did you lose?

“It was maybe 20,000 SEK (≈ EUR 1,7190 / USD 2,100) that I was playing around with. Now I take a much safer approach and invest in large Swedish companies.”

Investing in the future

Edvin Anger has now officially hired his father as manager.

What’s it like to be 23 and your dad’s boss?

“Super cool! Finally,” he says, laughing.
“He’s been bossing me around for over 20 years, so now it’s my turn. But it’s really fun, and we’re pulling in the same direction.”

In addition to his father, Anger has brought on former national team skier Mattias Bångman in a 50% position focused on media, social media, and sponsor development.

“It all requires a lot of capital. But if everything falls into place, it’ll be great. We’re still just at the beginning. I think it can bring a lot in the long run — this is about building for the future,” Anger says.

Not uncommon

Anger’s move to bring in his father as manager isn’t unusual among the world’s top cross-country skiers.

The man who won every gold medal at the World Championships in Trondheim, Johannes Høsflot Klæbo, has had his father as manager for years. So has Ebba Andersson, the reigning World Champion from both Trondheim 2025 and Planica 2023.

For Frida Karlsson, it’s her mother, Mia, who holds that role.

Aiming higher at the Olympics

Still, there was one disappointment in what was otherwise the best season of Anger’s career: he didn’t win any individual medals at the 2025 World Championships in Trondheim. He’s already pre-selected for the 2026 Winter Olympics in Milano-Cortina, and the goal is not to leave empty-handed.

“An individual medal is what matters most to me. There’s nothing else to discuss.”

Read More: Five Swedish cross-country skiers confirmed for the 2026 Winter Olympics

Are you interested in traditional cross-country skiing? Click HERE and read more about it.

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