The Swedish long-distance cup The Originals presented a new partner and will be named 157XCC Originals for the coming three years.

In a press release earlier today, 157XCC was presented as a new main partner for the Swedish long-distance cup The Originals, and from the upcoming winter, it will be named 157XCC Originals.

The 157XCC Originals includes six of the most popular Swedish long-distance races spread out from the North in Lofsdalen to the South in Skövde.

According to the organizers, the races are quality assured and standardized through the cup based on several criteria to give the participants the best possible experience before, during, and after each event.

“Improving the experience for returning skiers and attracting new people into our fantastic sport is a strong aspiration for us as organizers. The collaboration with 157XCC creates exactly the right conditions and important synergies to succeed in this,” says Martin Holmstrand, Event Manager and 157XCC Originals creator.

“Through this collaboration, we at 157XCC want to be involved in developing skiing to new levels and activate skiing in Sweden. Our vision as a company is to broaden and strengthen skiing as a community. There, we believe that 157XCC Originals is the perfect meeting place where participants get the chance to meet like-minded people,” says Axel Swahn, 157XCC Event Manager.