Burger King is Petter Northug’s new partner. The long-distance and traditional cross-country skiing star is now collaborating with the restaurant chain, aiming to lead himself and his team to victory at Vasaloppet.

Petter Northug is back with his long-distance team, and now he announces both his team and new sponsor. 

“We have big ambitions for the team this winter. I’m not hiding the fact that one of our goals is to win Vasaloppet, the world’s largest ski race. This agreement helps us come a long step closer,” says Northug in a press release.

Northug is proud that a major international brand like Burger King, with a strong position in Norway, wants to invest in his team’s future. 

“We work extremely hard to reach our goals, but we also enjoy a good break every now and then. That’s when Burger King fits perfectly,” Northug adds.

Read More: Ski Classics Pro Tour Season XVI

Team Burger King Northug started as a Pro Team in the 2022/2023 Ski Classics season, then under the name “Northug Crucible.” In the 2023/2024 season, the team competed as “Team Janteloppet.” Petter Northug fully owns the team through his company, Team Northug AS, which boasts one of the highest achievements and reputations in cross-country skiing history. Team Burger King Northug’s vision is to make cross-country skiing fun again. The team aims to compete for podium finishes in Ski Classics and participate in traditional cross-country skiing events.

Team Burger King Northug

Women

• Alessia De Zolt 
• Kamilla Lukkari 
• Katrine Seim 

Men 

• Petter Northug 
• Even Northug 
• Joar Thele 
• Leopold Strand 

Team Director 

• John Northug 

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